Atlanta · Summer 2024
Atlanta Hawks & QuikTrip x
Rhymes With Reason
The Hawks and QuikTrip paired basketball clinics with music-powered literacy learning for Atlanta youth.
Explore the partnership
Partnership snapshot
Students impacted
Recreation centers
2024 program launch
Georgia
The Assignment
Who
Atlanta youth at Ron Anderson Recreation Center and Bessie Branham Park Recreation Center.
The plan
Add Rhymes with Reason to the Hawks and QuikTrip Community Court Tour, with weekly prizes tied to learning achievements.
The goal
Build essential vocabulary and literacy skills while supporting physical activity and summer learning.
The Atlanta Hawks and QuikTrip brought Rhymes with Reason to their 2024 Community Court Tour to connect physical and academic development. Students at Ron Anderson Recreation Center and Bessie Branham Park Recreation Center could use the program and earn exclusive Hawks prizes.
The program launched June 11, 2024. The current partnership page reports 86 students impacted that summer and weekly prizes for performance. The cohort exceeded a 70% quiz-proficiency goal; three students learned more than 100 new terms within three weeks.
Impact in Progress
Summer 2024 program results
Students impacted
Cohort quiz proficiency
Students over 100 new terms
Overall reading outcome
Partnership in Action
Learning and community basketball across Atlanta.
Summer 2024 results
The cohort exceeded its 70% quiz-proficiency goal; three students learned more than 100 terms in three weeks.
Read the Sports Illustrated feature“We at QuikTrip are incredibly proud to team up with the Hawks again for the second consecutive summer, as we believe in the power of youth literacy and the importance of reading.” — Aisha Jefferson, QuikTrip Corporate Communications Manager
News and updates
About Rhymes with Reason
Now available in Atlanta, Georgia
Rhymes with Reason is an educational technology program utilized in over 300 schools across the country. We make a difference alongside high profile organizations including Chance the Rapper’s SocialWorks, The Los Angeles Chargers Impact Fund, the Cleveland Cavaliers, Kaiser Permanente, The City of Detroit’s Grow Detroit Young Talent and San Diego’s Founders First Capital Partners CDC.
The program’s music-powered approach to closing the vocabulary and reading gap serves as a refreshing learning experience for youth in grades 2 through 12.
Bring this to your community
Partner with Rhymes with Reason to bring music-powered vocabulary learning to more students.